Exploring Urban Marketing Innovations in Odesa
The event titled "Marketing in an era of great change" took place at Odesa National Economic University, gathering over a hundred participants in a LIVE + ONLINE format.
Industry experts presented successful case studies in brand development, urban marketing, and new communication strategies amidst current global challenges.
Among the speakers were Ivan Liptuga, Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Iryna Tishchenko, Head of the Marketing Department, who shared insights on integrating international communications into urban marketing strategies.
The Cultural Development Strategy for Odesa 2025–2035 outlines a vision for Odesa as an innovative, open, and culturally rich city.
This page showcases key materials that reveal Odesa's cultural and communication potential:
- Cultural needs of Odesa residents and their perceptions of the Odesa myth;
- The historical and cultural myth of Odesa;
- Sites of memory in Odesa;
- Catalog of Kuyalnik crosses;
- Project «Fragile Collection»;
- A guide to creating beautiful Odesa signs;
- A handbook on preserving cultural heritage;
- Educational course «About the City»
- Online course on the “Zrozumilo” platform;
- Visual symbols of Odesa.
These materials create a comprehensive understanding of the cultural brand of Odesa — its values, mythology, and visual codes. They serve as a foundation for developing urban marketing, communications, and tourism positioning, helping to establish a unified language for the city in its interactions with residents, businesses, and international partners.
